Before the last decade, keeping track of calories consumed every day was extremely difficult and time-consuming. MyFitnessPal offers a premium subscription service that gives users access to additional features such as detailed nutrient analysis, custom meal plans, and exclusive content from health and fitness experts. Recognized as one of the best weight loss and fitness apps by Time Magazine, US News & World Report, Forbes, Business Insider, Huffington Post, etc., the app boasts over 200 million registered users and is available in 19 languages. It allows users to track their dietary intake and physical activity and provides personalized recommendations and tips based on the user’s goals. Headquartered in San Francisco, California, MyFitnessPal is one of the most popular fitness and nutrition apps. One of the flagbearers of the health and fitness industry has been MyFitnessPal. Dozens of different apps and new technologies have encouraged people on their fitness journey. This has resulted in presenting tremendous opportunities for companies. Increasing demand for health assessment and rising health consciousness is anticipated to drive market growth in the fitness app market, augmented by the increasing usage of wearable devices, smartphones, and tablets.
In addition, these applications measure calories and provide personalized health and fitness coaches. They also provide customized diet charts, and no equipment workout routines to track or monitor various physical activities such as walking, cycling, and running. Fitness apps are utilizing machine learning, artificial intelligence, and other technologies to offer personalized fitness plans to their customers.
In the first ten months of 2020, consumers spent a record $1.1 billion globally on wellness apps.Īccording to research, The fitness app market was valued at $1.1 billion in 2021 and is forecasted to expand at a compound annual growth rate (CAGR) of 17.6% till 2030. At the same time, the monthly spending on wellness apps shot above $100 million per month in March 2020. As a result, worldwide installs of top 100 wellness apps that include home fitness, spiritual well-being, and diet & nutrition exceeded 200 million for the first time in April 2020, exceeding 1.2 billion for the year. The global fitness apps saw a surge of first-time installs early during the COVID-19 pandemic and have continued to witness elevated consumer demand. Global Health and Fitness App Market Overview
As a result, consumers are increasingly taking their health into their own hands and started using fitness apps to track their physical condition to help them change their daily activities and diet plans. While the concept of wellness has been around for a long time, the outbreak of the COVID-19 pandemic forced many consumers to transform themselves to adopt a healthy lifestyle.
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